Mission Statement

1. Educate learning and practicing solutions of the SE for the internal and external,in addition to non-partner stakeholders. (Educate)
2. Cooperative the partnerships by strategic alliance with PPP in terms of good governance and sustainability of the lab. (Operate)
3. Integrating and innovation for implementation for local, regional, national and international level of the lab and EACEA. (Innovate)

Executive Summary

The Social Entrepreneurship Knowledge Hubs of Burapha University is officially named as BURAPHA UNIVERSITY SOCIAL ENTERPRISE LAB or abbreviated as BUU SEL, the word ‘lab’ is inspired by being the central providing of Knowledge Management (KM) to the targets, including to decentralization of open-educational resource on innovative business solutions in the purpose of supporting social entrepreneurship in the East region of Thailand.

Thus, as Burapha University (BUU) is interdisciplinary Higher Education Institute (HEI), which comprises almost sciences of knowledge such as social and humanities, management, basic and applied sciences, engineering, medical and health sciences. Result in being the leading university in the East region of Thailand or called comprehensive university.

We would like to settle our service as the laboratory for the businesses and communities in the region to re-skill, up-skill and new-skill in terms of the Social Entrepreneurship or SE competencies for delivering the benefits for economics and society perspective in a frame of mission statements and our vision “WISDOM OF THE EAST TOWARDS PROSPEROUS AND SUSTAINABLE SOCIAL ENTREPRENEURSHIP PRACTICES” for the SE practitioners.

There has been conducted a lot of research based on the aspiration of the BUU SEL stated in the SOAR matrix, the value proposition of the HUB as whole, the survey amongst the diverse stakeholders of the HUB such as SE and Practitioners, Government Agencies and Regulators,

as well as Non-Governmental Organizations and it has been found out that, the social entrepreneurship context in Eastern Thailand is mainly oriented towards Strategic Alliances which to enhance the business and competitiveness strengths.

In addition, Measurement Criteria and Continuous Improvement are needed in systematic design for the particular context of the businesses. Taking into consideration the above, it lead to our structural design of a Matrix-organization by having multi-competent staffs and flexible management that can operate in partially the Production as well as the Operational Plan of the Lab.

Furthermore, our competitive advantage is as the center of knowledge, Burapha university can enable businesses and communities in terms of problem-solving and create value for products or services to develop their business. Moreover, Burapha university is a government agency that operates under the Government protocols of standard operating procedures (SOP). This matter enables Burapha University to compete among competitors and ensure our clients that the price offered is affordable.

Regarding the financial recognition, due to the fact that BUU SEL shall be operated under the supervision of the HEI, the financial budgeting and profitability of the project cannot be considered as private sector (i.e., initial budget (C0); NPV; IRR).

Therefore, the revenue streams come from the Agreements and Tailor-made Contracts next to the granted Government funds for the specific project. Moreover, the cost structures can be controlled by using university infrastructures to support our services,

in addition to other supportive such as facilities and amenities from our external partners, which affecting to the cost controllable effectively of the centre. Eventually, to create sustainably financing of the BUU SEL can do strategic alliance with the Government agency,

in the frame of Eastern Economic Corridor (EEC) Model Types; the centre able to apply for full-granting either or co-financing in partially, which depend on the project pitching and negotiation.

Besides, it is likely to approach the Government’s shared resources for instances; knowledge kits and instrument for OEM manufacturing and product testing, databased on marketing’ distribution channels.